Who we are
We’re a husband and wife team. We want to buy a rotating equipment repair shop, move to where it is, and lead it ourselves. Same name, same crew, same customers.
What we’re looking for
Not sure if you fit? Call anyway. We’d rather have the conversation.
Motor, pump, generator and gearbox repair
$2M to $6M Annual EBITDA
USA Based
Ready for what’s next, cares where the shop goes
How we’re different
| What matters | Sonoran Industrial | Large company buyer | Private equity |
|---|---|---|---|
| Who runs the shop | ✓We do, personally | ~A regional manager | ~A hired manager |
| Shop name and crew | ✓Both stay | ✗Often merged | ~Depends on the plan |
| How long they keep it | ✓Long term | ✓Long term | ✗Usually resold in 3 to 7 years |
How we add value
Build a real pipeline of new people and give the techs you have clear paths to grow.
Fund the equipment and building upgrades that have been on the list for years.
Most shops have services they could sell more of if they had the people and time.
Help build out a scaled sales organization to support new and current customers.
Put modern tools behind the work so jobs move faster and nothing falls through the cracks.
We get to know each other.
We come see the shop, after hours if you prefer.
A short written offer with the price and main terms.
We review the books and operations.
We finalize the paperwork, transfer funds, and celebrate.
About us
We’re Alexandra and Alan, a husband and wife team. We want to buy one motor repair shop and run it ourselves for the long haul.
Our story
We met as undergraduates at the University of Arizona, at a volunteering event, and quickly bonded over shared ambitions. We both grew up in entrepreneurial families, and we carried that grit into school and work, even through years of long distance, coast to coast and at times across the border.
Our first ventures together were a rental property in Sonora, Mexico and a multi-family property in Arizona. They showed us the ups and downs of ownership. They also showed us how well we work as partners.
We founded Sonoran Family Enterprises to buy one business and run it for the long term. After months of meeting shop owners and attending conferences, we love this industry, and motor repair is where we want to build. An experienced network of entrepreneurs, operators and investors backs us with money and advice. We do the work.
The people
Alexandra is an Arizona native, raised by two parents who immigrated from Latin America. She started her career at Bank of America Merrill Lynch, advising power and utility companies across the U.S. and Mexico on mergers and acquisitions, then joined GI Partners as an investor. During her MBA she worked with two small business CEOs on go-to-market and strategy.
BSBA in Finance, University of Arizona. MBA, Harvard Business School.
Alan was born and raised in Sonora, Mexico, and swam competitively for 12 years before moving to the U.S. for college. At Niagara Bottling he managed warehouse automation projects, operator training and process improvements, and on the side he built a short-term rental business in Mexico. He later joined Databricks in sales, working with business leaders across Latin America and the U.S.
BSBA in Management Information Systems and Entrepreneurship, University of Arizona.
Our values
A thoughtful transition starts with listening. It keeps going through the everyday decisions that earn trust.
Say what we mean. Be clear about what we know and what we do not.
Respect the experience already in the room; stay ready to learn.
Keep commitments and do the right thing, especially when it is difficult.
Take pride in careful work and the details that make it dependable.
Ask good questions and look for a better understanding before acting.
Your shop's name and reputation stay exactly as they are.
Your employees are why we want the shop. We plan to grow the team, not shrink it.
We step in to run the shop day to day. You help us learn it, then step away or stay on in a role that fits.
How we add value
We aren’t coming in with a binder of cost cuts. Most of what we’d do is spend money and time on things a busy owner never has the bandwidth for.
Build a real pipeline of new people through trade schools and apprenticeships. Give the techs you have clear paths to grow, better benefits, and a reason to stay.
On the shop floor
What it doesn’t mean
Replacing the people who built the place.
Fund the equipment and building upgrades that have been on the list for years, so the shop can take bigger jobs and turn them faster.
On the shop floor
What it doesn’t mean
Loading the shop with debt to pay ourselves.
Most shops have services they could sell more of if they had the people and time. We'd start there before adding anything new.
On the shop floor
What it doesn’t mean
Chasing volume at the expense of quality.
Help build out a scaled sales organization to support new and current customers.
On the shop floor
What it doesn’t mean
Treating long-time customers like accounts.
Put modern tools behind the work so jobs move faster, quotes go out sooner, and nothing falls through the cracks. Everyone from the front desk to the test panel sees the same information.
On the shop floor
What it doesn’t mean
Software that gets in the way of good techs.
Every buyer has a place. Here’s the honest difference.
| What matters | Sonoran Industrial | Large company buyer | Private equity |
|---|---|---|---|
| Who runs the shop | ✓We do, as CEO and COO | ~A regional manager | ~A hired manager, overseen from afar |
| Shop name | ✓Stays | ✗Often changed over time | ~Sometimes changed |
| Your employees | ✓Kept, trained, invested in | ~Merged with other locations | ~Depends on the plan |
| Who takes over from you | ✓We do, personally | ~Someone from their org chart | ~Often you, until they hire someone |
| How long they plan to own it | ✓Long term. This is our career. | ✓Long term | ✗Usually 3 to 7 years, then resold |
We get to know each other.
We come see the shop, after hours if you prefer.
A short written offer with the price and main terms.
We review the books and operations.
We finalize the paperwork, transfer funds, and celebrate.
Motor, pump, generator and gearbox repair, plus field service.
$2M to $6M Annual EBITDA.
USA Based.
Full sale. We step in to run it.
We’re backed by a group of experienced business owners and investors who fund the purchase. A typical deal combines cash at closing with a bank loan, and sometimes a smaller amount paid to you over time. We’ll walk you through every piece.
Yes. We’re buying the shop because of the people in it. Our plan is to add people, not cut them.
Nothing changes for them on day one. Same name, same phone number, same faces. We’d like to meet your key customers with you, so they hear about it from you.
Alexandra and Alan take over running the business. We’ll ask you to help with the handoff for a set period so customers and the crew are in good hands. After that, most owners step away. Some stay on in a different role, like sales, estimating or training the next generation of techs.